950+

Successful PR campaigns executed

98%

Client satisfaction rate

15yrs

Our longest standing client has been retained with us

Driving Results with Data and Insight

Our Proven Impact in PR and Market Research

At unturned, our success is measured by the tangible outcomes we deliver. From launching impactful campaigns to delivering deep market insights, our metrics reflect our commitment to excellence and client satisfaction across Lifestyle, Parenting, and Entertainment sectors.

See Our Work

How We Launched The Gundam Base Pop-Up World Tour London with Influencer & Media Buzz


Brief / Challenge & Client Objective
To celebrate the 45th anniversary of Gunpla, Bandai Namco Amusement Europe tasked us with delivering a high-impact pre-opening event for the UK’s first The Gundam Base Pop-Up World Tour in London. The objective was to generate excitement, attract key influencers, and build awareness of the exclusive store experience.


Idea / Execution
We designed an immersive event strategy to engage both franchise fans and hobby craft creators:


  • Influencer Engagement: Invited leading model kit and hobby influencers, alongside Gundam enthusiasts, to amplify reach through their owned social channels.
  • Immersive Store Experience: Showcased a wide range of exclusive and limited-edition Gunpla products, anchored by a life-size RX-78 Gundam display.
  • Structured Event Sessions: Organized one hobby hour and two extended showcase sessions on 4th September 2025, maximizing attendance and engagement throughout the day.
  • Content-Driven PR: Ensured the event provided rich storytelling opportunities for influencers, media, and community channels.

Result
The pre-opening event was a resounding success, with 76 out of 80 targeted guests attending across sessions. It generated over 290 pieces of media and influencer coverage, cementing the Gundam Base London launch as a major cultural moment for fans and reinforcing Gunpla’s legacy in the UK market.

How We Created and Launched Luxury Beauty Brand Genaura


Brief / Challenge & Client Objective
After years in development, Genaura partnered with us to launch its debut product, the Levagen+ Smart Face Serum—the first of its kind to use the hero ingredient Levagen+. This luxury skincare innovation, powered by patented age-proofing technology, was designed to rejuvenate and redefine skin brilliance. Our objective was to build the brand from the ground up, position it within the premium beauty sector, and generate impactful media and influencer attention for its launch.


Idea / Execution
We delivered a comprehensive 360° brand creation and launch strategy:


  • Strategic Development: Conducted workshops, competitor analysis, consumer interviews, focus groups, and brand positioning to define Genaura’s narrative and identity.
  • Brand Identity & Assets: Designed logo concepts, packaging, brand guidelines, website, and bespoke CMS, supported with SEO optimization.
  • Launch PR & Outreach: Activated a UK press office, influencer partnerships, and broadcast media outreach to secure widespread coverage.
  • Targeted Influencer Outreach: Partnered with beauty and skincare influencers with strong engagement to create authentic social content featuring the new Genaura serum, building credibility and driving consumer trust.
  • Flagship Launch Event: Hosted an exclusive beauty event featuring an expert panel moderated by The Telegraph’s Sonia Haria, alongside Dr. Derrick Phillips, Michelle Reeve, and Levagen+ scientist Amanda Rao (PhD). Guests also enjoyed aura readings from Royal Astrologer Debbie Frank and a live performance by Mica Paris MBE.


Result
The launch positioned Genaura as an exciting new force in luxury skincare. The Levagen+ Smart Face Serum generated significant buzz across beauty, lifestyle, and national press, with coverage in Red Magazine, The Independent, Women’s Health, SheerLuxe, Daily Mail, BBC Radio London to name a few. Influencer engagement amplified awareness further, delivering cultural impact and establishing Genaura as a credible luxury beauty brand from day one.

How We Elevated Philip Kingsley as the Authority in Luxury Haircare & Trichology


Brief / Challenge & Client Objective
Since 2013, we have partnered with Philip Kingsley (PK), the luxury haircare brand and renowned Trichological Clinic, to grow brand awareness, position them as category leaders, and highlight the efficacy of their product ranges through consistent media and influencer exposure.


Idea / Execution
We built a long-term communications strategy rooted in editorial excellence and trusted media relationships:


Press Office Management: Delivered consistent outreach to secure coverage across top-tier beauty and lifestyle media.

Research-Led PR: Leveraged data and insights to reinforce PK’s expertise in trichology and haircare innovation.

Events & Launches: Executed high-impact product launches and press events to showcase new ranges.

Influencer & Gifting Strategy: Partnered with beauty influencers and strategically gifted products to generate authentic social buzz.

Awards Strategy: Positioned products for industry recognition, adding credibility and prestige.


Result
Philip Kingsley is firmly established as a leading voice in luxury haircare and trichology, with regular coverage in Daily Mail, The Times, Vogue, Harper’s Bazaar, Red Magazine, London Standard, ST Style, and YOU Magazine. This ongoing partnership has built sustained visibility, strengthened consumer trust, and cemented PK’s reputation as the go-to expert in hair health.

How We Strengthened Stokke’s Position as the Leading Children’s Furniture Brand


Brief / Challenge & Client Objective
Since 2019, premium children’s furniture brand Stokke has partnered with us to build brand awareness, secure consistent media coverage, and amplify the visibility of its hero products, including the iconic Tripp Trapp® highchair and YOYO stroller. The objective has been to cement Stokke as the go-to brand trusted by parents worldwide.


Idea / Execution
We developed a multi-channel PR and influencer strategy to maximize reach and engagement:


Hero Product Coverage:  Consistently secured press across lifestyle, parenting, and national media highlighting Stokke’s design innovation and product USPs.

Influencer & Creator Partnerships: Built strong long-term relationships with parenting influencers, managing both organic collaborations and paid campaigns with a clear focus on driving traffic and conversions.

Social Content Activation: Ensured brand messaging and product benefits were embedded in all influencer content, creating authentic, high-engagement posts with strong CTAs.

Event Management: Planned and executed brand experiences at high-profile venues such as Soho House and Frameless London to generate buzz and cultural relevance.


Result
Stokke continues to be positioned as the leading children’s furniture brand, with regular coverage in top-tier outlets including The Times, The Independent, and Women’s Health. Influencer campaigns consistently deliver strong engagement, impressions, and direct traffic to product pages, ensuring Stokke’s reputation for quality and innovation resonates with modern parents.

How We Drove Global Buzz for NACON’s High-End Racing Simulation Ecosystem REVOSIM


Brief / Challenge & Client Objective

NACON required a compelling pre-order announcement campaign for its premium racing simulation ecosystem for PC and console. The goal was to showcase the high-quality hardware, connect with the sim racing community, and drive global awareness ahead of launch.


Idea / Execution
We developed and executed a live-action treatment that blended storytelling, technical detail, and gameplay:


Talent-Led Narrative: Partnered with professional racing driver Ben Green to highlight authenticity and credibility.

Cinematic Storyboarding: Captured his daily life at the track through practical locations, rig setups, and dynamic camera techniques.

Immersive Production: Combined probe camera work with high-quality shots of the wheel, pedals, and smartphone integration.

Gameplay Integration: Showcased Rennsport and Endurance Motorsport Series to connect real-world racing with virtual performance.

Global Distribution: Featured as NACON’s official pre-order announcement, amplified by major sim racing media and influencers worldwide.


Result
The campaign delivered a high-impact, premium live-action asset that resonated across the sim racing community. Coverage from global media outlets and top influencers helped amplify awareness, reinforce NACON’s position as a leader in racing hardware, and drive strong pre-order visibility.

How We Launched Test Drive Unlimited: Solar Crown with Cinematic Live-Action Storytelling


Brief / Challenge & Client Objective

To launch Test Drive Unlimited: Solar Crown for NACON, the challenge was to create a high-impact trailer that blended cinematic live-action storytelling with seamless gameplay, engaging fans and building anticipation for the franchise’s return.


Idea / Execution
We designed and delivered a unique live-action concept centered on the game’s iconic rival clans—the Sharps and the Streets:


  • Character-Driven Narrative: Showcased their luxury lifestyles, expressed through fashion, cars, and rivalries.
  • Cinematic Production: Filmed practical sequences across premium locations with the Aston Martin 2018 Vantage and Lamborghini Aventador SVJ.
  • Seamless Gameplay Transition: Crafted a smooth shift from real-world racing into in-game footage to capture the essence of the franchise.
  • Efficient Production: Shot over four days, maximizing creative impact within schedule and budget constraints.


Result
The launch trailer generated significant viewership and served as the official announcement and store trailer for Test Drive Unlimited: Solar Crown. The campaign successfully blended real-world luxury with in-game adrenaline, driving awareness and excitement across global gaming audiences.

How We Showcased NAMCO Funscape as the Ultimate Family Entertainment Destination


Brief / Challenge & Client Objective
NAMCO Funscape needed a fresh new advert to highlight refurbished venues across the UK, including Braintree, Romford, Tamworth, Norwich, Trafford Centre, and Metrocentre. The objective was to showcase the wide variety of attractions, appeal to families, and drive awareness across digital platforms.


Idea / Execution
We produced a dynamic, family-focused campaign designed to capture the fun and energy of NAMCO Funscape:


  • Creative Narrative: Built around a family experience to showcase inclusivity and fun for all ages.
  • Cinematic Production: Used drones, clever camera work, and immersive storytelling to highlight bowling, soft-play, Gashapon, mini-golf, arcade games, dodgems, AR darts, and food & drink.
  • Multi-Format Content: Delivered a hero advert alongside multiple short-form edits optimized for social and paid campaigns.
  • Budget-Conscious Approach: Maximized production value while staying within strict budget parameters.


Result
The final campaign delivered a high-quality advert and suite of short-form content that BANDAI NAMCO deployed across their website, social channels, and paid media campaigns. The content captured the excitement of NAMCO Funscape, reinforced its position as a go-to family entertainment venue, and increased visibility across multiple platforms.

How We Revived RoboCop to Drive Hype for Rogue City


Brief / Challenge & Client Objective
To launch RoboCop: Rogue City, the challenge was to reintroduce an iconic franchise hero to modern audiences. The goal was to spark nostalgia among long-time fans while creating a fresh cultural moment that resonated with Gen Z gamers and the wider community.


Idea / Execution
We produced a bold, live-action campaign that brought RoboCop back to life with cinematic flair and satirical edge:


  • Live-Action Production: Featured a RoboCop cosplay actor, the iconic Ford Taurus RoboCop car, and ED-209 in a comical, high-impact short film.
  • Authentic Setting: Filmed across locations resembling New Detroit to capture the original movie’s tone and style.
  • Franchise Alignment: Worked under restrictive budget constraints with full MGM approval, blending humor, nostalgia, and in-game footage.
  • Multi-Channel Distribution: Deployed across PR, first-party partner placements, and social media to maximize visibility and engagement.


Result
The live-action asset generated millions of impressions and widespread conversation across gaming, film, and mainstream media. With hundreds of organic reposts and strong engagement on social platforms, the campaign successfully bridged franchise nostalgia with modern gaming culture, fueling excitement for RoboCop: Rogue City.

How we helped SNK build global hype for FATAL FURY: City of the Wolves


Brief / Challenge & Client Objective:
SNK wanted to reintroduce the legendary FATAL FURY franchise to a modern audience with City of the Wolves. The goal was to create a full-funnel marketing strategy across core territories in the UK, EU, and Middle East that would drive mass awareness, generate pre-orders, and build long-term fan engagement. They needed a partner to cover every touchpoint, from PR and influencer marketing to paid media, partnerships, and strategic launch planning.


Idea / Execution:
unturned designed and delivered a complete marketing ecosystem in full partnership with SNK. Our strategy spanned:


  • Big Announcements & Partnerships: Secured millions of views via exclusive content and partnerships with IGN and PlayStation.
  • Mainstream & Specialist PR: Managed high-profile media placements, interviews, and news coverage, including the global announcement of Cristiano Ronaldo’s involvement. We also drove music announcement coverage across EU and ME outlets.
  • Launch & Live Ops: Planned and executed PR beats for Open Beta 1 and 2 to maintain momentum and grow community engagement.
  • Media Buying & OOH: Built a comprehensive media plan across digital, social, YouTube, TikTok, and PlayStation, plus standout OOH campaigns including branded bus takeovers in London and Paris.
  • Influencers & VTubers: Negotiated and managed influencer campaigns, securing authentic content creation from top creators and VTubers.
  • Integrated Strategy: Orchestrated every element into one cohesive roadmap, ensuring alignment between SNK’s internal teams, 1st-party partners, and our external execution.

Result:
The campaign delivered a surge of awareness and anticipation across territories, hitting millions of organic and paid impressions. Exclusive partnerships with IGN and PlayStation amplified reach and credibility, while OOH and social advertising drove pre-orders and wishlist conversions. The layered approach meant every major announcement landed with cultural impact, and fan engagement grew steadily across PR, influencer, and community channels.

How We Elevated WOLF 1834’s Luxury Brand Presence and Global Media Impact


Brief / Challenge & Client Objective
WOLF 1834, a premium luxury jewellery storage and watch winder brand, sought to raise awareness of its product range, secure press coverage, and build the profile of its CEO. With the milestone of the brand’s 190th anniversary, the objective was to celebrate its heritage while amplifying its position as a leader in luxury jewellery and watch storage.


Idea / Execution
Our strategy combined high-profile events, influencer partnerships, and media engagement to showcase WOLF’s craftsmanship and legacy:


  • 190th Anniversary Gala: Hosted a black-tie event at the Royal Opera House, London, welcoming 350 guests and unveiling a limited-edition musical ballet jewellery box.
  • Influencer & Media Engagement: Secured attendance from leading lifestyle, fashion, watch, and jewellery media, alongside high-reach influencers including Lydia Millen (1.4m), Ali Gordon (902k), and Louisa Grace (132k).
  • Strategic Collaboration Launch: Orchestrated the exclusive WOLF x Liberty event at Liberty London, highlighting the partnership between two iconic British heritage brands.
  • Ongoing PR Outreach: Delivered consistent media placements across luxury, fashion, and lifestyle outlets.


Result
The campaign generated significant global coverage across top-tier publications including Financial Times, Vogue, Daily Mail, Elle, Marie Claire, City AM, and The Independent. Influencer partnerships expanded reach into aspirational lifestyle audiences, while high-profile events reinforced WOLF 1834’s reputation as a heritage luxury brand driving modern desirability.

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